Paid social for technical products

X advertising for companies with something hard to explain.

We plan, write and run paid campaigns on X for AI and developer-tooling companies — the kind whose product takes a paragraph to describe and a demo to understand.

What we do

01

Paid campaigns on X

Account setup, audience targeting, creative testing and ongoing optimisation. We manage the spend and report on what it bought.

02

Ad copy and creative

Writing that survives a technical audience. Short-form copy, thread structures and visual direction built around the actual product rather than around adjectives.

03

Founder and brand accounts

Positioning, content planning and posting cadence for the accounts that carry a company’s voice. Paid works better when the organic account is worth landing on.

04

Measurement

Conversion tracking, attribution setup and monthly reporting. Knowing which campaigns produced signups, not just impressions.

How we work

Most technical products are advertised as if the audience had never seen a landing page before.

Our clients sell to engineers, founders and technical buyers — people who scroll past anything that sounds like marketing. That constraint shapes everything: the copy is specific, the claims are checkable, and the creative usually shows the product working rather than a stock photo of a team high-fiving.

We work on monthly retainers, typically alongside a founder or a small in-house team. Engagements start with a two-week audit of existing accounts and spend before anything new goes live.

We are deliberately small and take a limited number of clients at a time.

Details

Entity
Kavo Labs LLCWyoming, United States
Founded
2026
Clients
United StatesSingapore and Europe
Engagements
Monthly retainerRemote

Tell us what you’re launching.

Send a line about the product, who it’s for and what you’ve tried so far. We reply to everything within two business days.

hello@mykavolabs.com